Kalmia HomeCare is an in-home care service provider based in Fairfield County, Connecticut. Named for Connecticut's hardy state flower, the Kalmia brand represents the resilience the company encourages as clients age with dignity and evokes trust in reliable, personalized services.
Work was completed while employed at Sagetopia.
The client needed a full brand package, including a logo, website, branded apparel, business card, and more.
I developed a logo with multiple layers of symbolism, incorporating a heart, a shield, a house, and Connecticut's state flower. The serif typeface was chosen to convey a sense of tradition, stability, and trustworthiness, and the gold tones brought a sense of sophistication. The abstract, organic illustrations kept the brand modern and approachable.
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